Set the goal
Choose the piano or equipment package and establish the total campaign target around a real musical need.
Hollywood Piano’s Buy a Key Program turns the cost of a piano into 88 understandable sponsorship opportunities—making it easier for schools, churches, studios, nonprofits, and community organizations to rally donors around a visible goal.
Instead of asking supporters to contribute to a vague capital goal, Buy a Key gives every donor a concrete piece of the project. Divide the target amount by 88, set the sponsorship level for each key, and fill the keyboard as your campaign grows. It is simple to explain, easy to share, and motivating to watch.
Choose the piano or equipment package and establish the total campaign target around a real musical need.
Divide the target by 88—or deliberately set a higher per-key amount to include delivery, tuning, benches, maintenance, or future support.
Use the keyboard poster to add donor names as keys are sponsored, creating momentum people can immediately understand.
Celebrate supporters with a framed display, plaque, dedication event, recital recognition, or donor wall moment when the campaign is complete.
The concept works for schools, churches, arts groups, studios, nonprofits, and other organizations with a strong community connection.
We help shape the instrument, target amount, key structure, and overall campaign so the fundraiser fits your organization.
Buy a Key works because the story is visual and finite: there are 88 keys, and every sponsored key brings the organization closer to the instrument. It turns a large purchase into a series of achievable gifts and gives donors a natural way to participate.
It also keeps the campaign musical. People are not just helping “fundraise”—they are helping put a piano into the hands of students, performers, or the community.
The Buy a Key concept can support recital pianos, classroom instruments, church music needs, student labs, and broader community fundraising efforts around music education.




Yes—we should show the poster on the page. It helps people understand the campaign immediately and highlights that the keyboard display is not just a fundraising tool, but also a lasting commemoration of the people who helped make the piano possible.
A completed Buy a Key poster can be framed and hung as a permanent reminder of the donors, families, alumni, and community supporters who helped bring the instrument to life.
This is the actual poster used for the campaign. As keys are sponsored, donor names can be added directly to the keyboard, making progress visible and participation personal.
The Buy a Key poster is designed to stay meaningful after the fundraising is finished. Once completed, the 36" × 24" poster can be framed and displayed as a lasting tribute to the families, alumni, donors, and community members who helped make the piano possible.
One school used 10 Buy a Key posters at $100 per key - an $88,000 campaign structure that gave hundreds of supporters a way to participate.
There is no required key price and no fixed campaign size. The organization chooses the goal, the value of each key, and how many posters to use. That makes Buy a Key simple enough for a local music program and scalable enough for a major school or university project.
Start with the instrument or package your organization actually needs.
Price the 88 sponsorships to cover the piano and, when appropriate, future care or related needs.
Share the poster online and in person, and fill donor names as sponsorships arrive.
Complete the purchase and recognize the people who helped make it possible.
Tell us what your organization needs and the budget you are trying to reach. We’ll help shape a Buy a Key campaign around a real instrument, a realistic goal, and a poster people will want to complete.
Hollywood Piano
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to