
Estonia is arguably "the hottest European piano on the planet." Immaculately crafted, Estonia pianos have a history dating back to 1893, yet the Estonia piano had been an almost unknown member of the piano industry until about 1999/2000 when Estonia, a tiny country just across the Baltic Sea from Finland, gained its independence after the break-up of the Soviet Union.
After gaining control, Dr. Laul substantially improved the design of the piano by changing over 300 individual elements, upgraded its components, and revamped the factory's operations. He also brought his family into the business, including his father Venno Laul who is also a professional musician and worked with the Estonian National Choir.
Today, Dr. Laul runs the Estonia Piano from New York, United States where he serves as the direct distributor from the factory.
Estonia's quality control is becoming legendary. Each piano has a quality control certificate signed by a member of the Laul family that testifies that a member of the family has inspected and played the piano. To show their customer concern, when the factory's employees go on vacation every summer, the Laul family remains behind and answer all customer service inquiries themselves. People making routine inquiries receive direct emails from either Dr. Laul or his father.
After Estonia gained its freedom, the country’s nationalized piano company was privatized in 1994 under the ownership of its managers and employees. At that time, Dr. Indrek Laul, an Estonian and renowned pianist was a PhD candidate in piano performance at the Julliard School of Music. He began buying shares of the company until he took control in 2001.
Hollywood Piano is the longest standing Estonia dealer in the USA and Los Angeles having started with them in the mid 1990s. Our Estonia piano preparation is the reason for our success and what sets us apart from other companies selling Estonia pianos. What many non-piano aficionados don't realize is how vastly different the same model piano can be from shop to shop based on the degree of prep the pianos gets and the skill level of the preparer.
When we talk about the price/performance value curve, we believe that the Estonia piano is at the top of that curve. They truly represent what, in the vernacular, you can call "the best bang for the buck." Estonia Factory Brochure
Read what famous musicians are saying about the Estonia piano.
Dr. Indrek Laul Playing A Rachmaninoff Etude On His Estonia 210 Piano At The Factory
Some other interesting videos. An Estonia piano memoir. Freedom's Sound- Estonia Piano